Bakari
2023
Overview & Brief
Overview & Brief
Overview & Brief
Bakari is an pioneering neo-banking startup bridging the gap between tangible and digital asset investments through innovative technologies
The objective was to revamp the existing Bakari website to reflect the startup's ambitious goals, optimised for all breakpoints, and serve as a tool to effectively communicate their offerings to potential clients and investors.
Bakari is an pioneering neo-banking startup bridging the gap between tangible and digital asset investments through innovative technologies
The objective was to revamp the existing Bakari website to reflect the startup's ambitious goals, optimised for all breakpoints, and serve as a tool to effectively communicate their offerings to potential clients and investors.
Bakari is an pioneering neo-banking startup bridging the gap between tangible and digital asset investments through innovative technologies
The objective was to revamp the existing Bakari website to reflect the startup's ambitious goals, optimised for all breakpoints, and serve as a tool to effectively communicate their offerings to potential clients and investors.
Building a premium experience
Building a premium experience
Building a premium experience
The previous site comprised multiple pages, each with succinct information occupying minimal space.
We undertook wireframing and a complete redesign, consolidating all existing pages into a single central landing page scroll experience. Incorporating mountains as a visual focal point, I integrated the hero image throughout the page to evoke a premium atmosphere. Lastly, we maintained concise, jargon-free information presented in a sequence that guides visitors down the page to learn more, culminating in a clear call-to-action.
To ideate and execute a brand campaign, spanning across all channels, that encourages consumers - ages 25 to 45 - to consider Bash as their number 1 online destination for fashion and lifestyle.
The previous site comprised multiple pages, each with succinct information occupying minimal space.
We undertook wireframing and a complete redesign, consolidating all existing pages into a single central landing page scroll experience. Incorporating mountains as a visual focal point, I integrated the hero image throughout the page to evoke a premium atmosphere. Lastly, we maintained concise, jargon-free information presented in a sequence that guides visitors down the page to learn more, culminating in a clear call-to-action.
