New Balance
Concept
Concept
Concept
2022
Exploring interaction
Exploring interaction
Exploring interaction
Exploring and learning new techniques in design is best achieved by giving yourself and embracing new challenges.
In 2022, I delved into interaction specific design and all things motion in digital products. I created an app concept focusing on New Balance, drawn to its brand aesthetic and potential for ecommerce innovation.
Exploring and learning new techniques in design is best achieved by giving yourself and embracing new challenges.
In 2022, I delved into interaction specific design and all things motion in digital products. I created an app concept focusing on New Balance, drawn to its brand aesthetic and potential for ecommerce innovation.
Exploring and learning new techniques in design is best achieved by giving yourself and embracing new challenges.
In 2022, I delved into interaction specific design and all things motion in digital products. I created an app concept focusing on New Balance, drawn to its brand aesthetic and potential for ecommerce innovation.
Elevating the experience
Elevating the experience
Elevating the experience
In a world favouring instant transitions and safer interfaces, I'm drawn to the finer points of a digital product's experience.
Elevating the user journey with subtle, engaging motion, for me, takes the project to a new level of premium.
To ideate and execute a brand campaign, spanning across all channels, that encourages consumers - ages 25 to 45 - to consider Bash as their number 1 online destination for fashion and lifestyle.
In a world favouring instant transitions and safer interfaces, I'm drawn to the finer points of a digital product's experience.
Elevating the user journey with subtle, engaging motion, for me, takes the project to a new level of premium.
A seamless journey
A seamless journey
A seamless journey
In this project, where the possibilities were endless, I focused on enhancing the user's journey between screens. My aim was to create an engaging experience while ensuring users felt in control and aware of their progress.
Thoughtfully crafted animated transitions and section transformations resulted in an intuitive, mobile-first experience that is both exciting and user-friendly.
To ideate and execute a brand campaign, spanning across all channels, that encourages consumers - ages 25 to 45 - to consider Bash as their number 1 online destination for fashion and lifestyle.
In this project, where the possibilities were endless, I focused on enhancing the user's journey between screens. My aim was to create an engaging experience while ensuring users felt in control and aware of their progress.
Thoughtfully crafted animated transitions and section transformations resulted in an intuitive, mobile-first experience that is both exciting and user-friendly.
